This is a first – the first actual journal post on here. It’s a long one, too! This is a raw look into what it looks like to build out a food blog. For those who are unfamiliar, this isn’t my first foray into food blogging. I got my start back in the early 2010s. Throughout the years, my culinary content creation has gone through several evolutionary iterations, and it’s interesting to me to reflect back on each of them and see how it’s progressed / they’ve differed. I’m proud of how each one has been a further honing toward an incrementally more authentic, dialed-in approach. As much as food blogging itself is a creative endeavor on a micro level – writing the individual articles, recipes, and all else – so too is the crafting of the blog concept, theme, identity, and all the larger overarching things on a macro level. While the articles and recipes have gotten better, the focus and direction and presentation of my ventures is what’s really gained momentum. Over...

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